Kia Most Improved Brand in ALG Perceived Quality Study

ALG, a company best known for predicting residual values on vehicles in its automotive lease guides, also conducts ‘Perceived Quality’ studies. And the findings of its most recent one (Spring 2011); indicated that of all automakers that sell cars and trucks in the U.S., the most improved in the mainstream category was Kia Motors.

“For Kia, the consumer quality recognition is the payoff for a recent revolution in product quality and design supported by aggressive marketing campaigns,” declared Eric Lyman; ALG’s Director of Residual Value Solutions.

Other brands that reported notable gains in perceived quality included Land Rover; largely fueled by the growing popularity of the Ranger Rover Sport and new Evoque models.

In terms of the top five automakers in the mainstream category, there were few surprises: Honda, Toyota, Ford Trucks, Subaru and Nissan were ranked in that order as delivering the best in perceived vehicle quality. In the luxury category Lexus ranked first, followed by Mercedes-Benz, BMW, Porsche and Acura.

[Source: Kia]

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